Sega celebrated the ‘Year of Shadow’ in 2024.
Last year, Sega ran a year-long campaign for Shadow the Hedgehog that lined up with the release of Sonic X Shadow Generations and the introduction of the “Ultimate Lifeform” in the live-action Sonic movies.
This was generally well-received by Sonic fans, and it’s now led to some discussion about how Sega could potentially recreate this magic with other Sonic the Hedgehog characters in the future. Speaking in a recent interview, Sonic Team boss Takashi Iizuka said he would like to continue this trend by spotlighting a different character. Characters in the next movie will apparently play an active role in this.
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