This week, Automattic revealed it has signed all the paperwork to buy Tumblr from Verizon, along with its full employees of 200. Tumblr has undergone pretty a journey since its headline-grabbing acquisition by Marissa Mayer’s Yahoo in 2013 for $1.1 billion, nonetheless after six years of neglect, its latest switch is its very first start as a result of it stopped being an neutral agency. Now, it’s throughout the arms of Matt Mullenweg, the one founding father of a severe tech agency who has repeatedly demonstrated a experience for measured responses, moderation and a willingness to forego reckless explosive progress in favor of getting points “wonderful.”
There’s on no account been a larger acquisition for all occasions involved, or on the very least one throughout which every get collectively ought to walk away feeling they purchased exactly what they needed out of the deal. Positive, that’s regardless of the reported $three million-ish asking worth.
Verizon Media acquired Tumblr via a deal made to buy Yahoo, beneath a earlier media unit method and administration group. Verizon Media has no stake throughout the agency, and so headlines talking regarding the tub it apparently took relative to the distinctive $1.1 billion acquisition worth are each willfully ignorant or just plain dumb.
Six years after one different agency made that harmful deal for a corporation it clearly didn’t have the appropriate enterprise focus to precisely perform, Verizon made an awesome one to recoup some money.